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Maps shed new light on crime data
Here is an interesting use of mapping with a data set. In San Francisco, Data Visualization Engineer Doug McCune took the city’s 2009 crime statistics and mapped the crimes as if they were elevation....
View ArticleMendelson campaign uses mail to overcome confusion
Phil Mendelson faced an interesting challenge during his 2010 race for reelection to the Washington D.C. City Council: his opponent, Michael D. Brown, was being confused by voters with the popular...
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Defend Oregon’s oversized door hanger educates voters on issues
As part of a Get-Out-the-Vote campaign, Defend Oregon provided Oregonians with three different Ballot Measure guides for the 2010 General Election.In addition to distributing a more traditional-sized...
View ArticleOregonians vote to keep the state’s history alive
2010 was a big year for Oregon’s history. After losing 78% of its state funding, the Oregon Historical Society was facing the decision to close facilities to the public. Passing Measure 26-118 would...
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Householding data: Points to consider before sending mail to your voters
One way that political campaigns can save money (and create less irritation for voters) is to household mail pieces. This means that instead of sending one mail piece to each voter in a household, you...
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U.S. Postal Service Announces Enormous Cuts
From Oregon Public Broadcasting:“(USPS) Spokesman Peter Hass says the Postal Service needs to cut costs. Even in its busiest time of the year — the holiday season — the USPS wrote down more than a $3...
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Boise Schools Levy passes in Ada County, Idaho
In the face of damaging potential budget cuts, Boise voters approved a 5-year, $70 million Supplemental Levy for Boise Schools on Tuesday, March 13th. Winning Mark was happy to help provide advice and...
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Red tagging expands to encompass more mail for political campaigns
During election season, and especially during general election season, mail volume reaches a peak. To help ensure that all of this mail reaches its destination by election deadlines, the United States...
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Winning Mark uses preferred mail houses to improve the political direct mail...
We know that the direct mail we create for our clients works. A mail piece isn’t worth much, however, if it arrives after election day or at the wrong address. That’s why Winning Mark utilizes union...
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Portlanders vote to restore the arts in public schools
This November, Portlanders voted to restore arts and music programs to public schools in the city, and to make the arts available to the entire Portland community. The arts measure passed with over...
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How to Turn Voter ID Laws on Their Heads (And Increase Voter Turnout)
It’s been discussed repeatedly that states with voter identification laws — that is, states requiring potential voters to provide specific forms of ID, such as a driver license, at the poll — have...
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